House of Brands
A technique used where the parent brand has brands under them, where the sub-brands are not limited by the group because they are a brand within themselves.
Example
Proctor & Gamble's House of brands includes Bounty, Charmin, Crest, Dawn, Febreze, Gillete, Oral-B, and Vicks, just to name a few.
A technique used where the parent brand has brands under them, where the sub-brands are not limited by the group because they are a brand within themselves.
Example
Proctor & Gamble's House of brands includes Bounty, Charmin, Crest, Dawn, Febreze, Gillete, Oral-B, and Vicks, just to name a few.