Positioning
The strategic placement of a brand into a certain space in the marketplace as well as the consumer’s mind. This is a crucial step in determining the USP that differentiates the brand. A strong brand position is distinct, relatable, and sustainable.
The strategic placement of a brand into a certain space in the marketplace as well as the consumer’s mind. This is a crucial step in determining the USP that differentiates the brand. A strong brand position is distinct, relatable, and sustainable.