Qualitative Research
Exploratory research that helps a brand gain an understanding for what the consumers are thinking and their personal insights to help develop and grow brand ideas. The results are non-numerical and detailed personal consumer thoughts. Some methods of qualitative research include focus groups, ethnography, and open-ended questionnaires.
Exploratory research that helps a brand gain an understanding for what the consumers are thinking and their personal insights to help develop and grow brand ideas. The results are non-numerical and detailed personal consumer thoughts. Some methods of qualitative research include focus groups, ethnography, and open-ended questionnaires.