Shelf Impact
The presence a product on the shelf that makes it visually stand out from the competition. Depending on the product placement, there are some additional considerations that may need to be made to have a better shelf impact. These include where it is put in a reference to the consumer’s line of vision, what other products it is placed near, and any in-store barriers, like behind a freezer door.
The presence a product on the shelf that makes it visually stand out from the competition. Depending on the product placement, there are some additional considerations that may need to be made to have a better shelf impact. These include where it is put in a reference to the consumer’s line of vision, what other products it is placed near, and any in-store barriers, like behind a freezer door.