Spa at the Lake is a high-end spa in Austin, Texas. After being purchased, Moxie Sozo worked with the new owner to increase market share by updating the brand image. An analysis of the competitive landscape revealed opportunities within the marketplace. Building off the spa’s reputation for quality and personalized service, Moxie Sozo added elements of luxury and attention to detail to the new brand. The resulting website and print collateral combines contemporary design with a sophisticated, yet serene color scheme and an updated menu of services. Four years after the relaunch, the Spa at the Lake continues to grow and expand.