The Colorado AIDS Project (CAP) was founded in 1983 as the first community-wide response to the HIV/AIDS crisis that was devastating the Denver metro area. Today, CAP is the largest non-profit, community-based HIV/AIDS service and education agency in Colorado. As medical advances have been made over the past 25 years, confusion in the public sector has led to the misconception that the disease is no longer a threat. For the past three years, Moxie Sozo has worked closely with the Colorado Department of Health and CAP to promote awareness of the disease. The agency has developed the branding, messaging and promotional materials for numerous events and fundraisers.