There are numerous 'eco-friendly' e-commerce sites on the Internet. The vast majority carry a limited number of products and charge a premium price. Using a different approach, eConscious Market™ has taken the concept of an online 'superstore' to the next level. Consumers are able to purchase eco-friendly products at competitive prices, and 50% of all net profits are given away to various non-profit organizations. Moxie Sozo donated most of their services to eConscious Market in order to help foster and support the growth of eco-friendly companies. The agency handled all aspects of strategy, brand development and website design.