è bella is a boutique that carries beautifully crafted rugs, pillows and other home furnishings created by designer Nicole Linton. The store has been the subject of numerous fashion and design articles, despite having only one location in Boulder, Colorado. In order to reach out to a national audience, è bella and Moxie Sozo worked together to build an online gallery of the designer’s work. The website needed to reflect the premium quality of the products, while connecting with the underlying motivations of multiple target audiences: galleries, collectors, interior designers and individual consumers. Furthermore, the site needed to be flexible enough to accommodate frequent changes in the product line, and be updatable by the designer herself. The result is a highly adaptable website that has evolved with time as the brand continues to grow.