In this article, chief creative officer Derek Springston, breaks down the process of how Moxie Sozo took inspiration from other product categories and out-of-the-box ideas to create the simple, but magnificent look and feel of Suja.
Is there anything more powerful than the emotional pat you give yourself on the back when you drink a cold-pressed juice? There’s just something about the luxe packaging and the vibrant colors within that instantly make us feel better about the state of our health, even if we spent the whole day on the couch. That kind of visceral feeling isn’t easy to replicate, and that’s why you have to take it seriously when you’re approaching the package design for that category because you need to convey those wholesome, natural attributes.
