Evan sits down with Chris to discuss how branding isn’t transactional, but rather about building meaningful relationships between brands and consumers.

On this podcast, Chris Snyder interviews Evan on how consumers are becoming desensitized to the commoditization of virtue, the importance of building a relationship between brands and consumers, shifting from an age of information to an age of meaning, and the emotional side of branding and marketing.

Highlights:
– How consumers are becoming desensitized to the commoditization of virtue
– The importance of building a relationship between brands and consumers
– Shifting from an age of information to an age of meaning
– Why Moxie Sozo develops a strategy as opposed to just a “brand” strategy
– How to be transparent and quantify the value of branding
– The emotional side of branding and marketing
– How to run a creative agency fully remote in the wake of COVID-19 shutdowns
– How taking care of your team will benefit your company in the long-run

“Why are you creating something? Are you creating something to have a voice in the conversation or add to the conversation? And if it’s just to have a voice in the conversation, it’s going to be noise and it’s going to muddy things up.”