— Brand Strategy & Positioning

Evan Faber, Moxie Sozo CEO, interviewed on the Snyder Showdown

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Evan sits down with Chris to discuss how branding isn’t transactional, but rather about building meaningful relationships between brands and consumers.

On this podcast, Chris Snyder interviews Evan on how consumers are becoming desensitized to the commoditization of virtue, the importance of building a relationship between brands and consumers, shifting from an age of information to an age of meaning, and the emotional side of branding and marketing.