In this article, we discuss Moxie Sozo’s creative collaboration with Daysmith Coffee. Moxie Sozo’s packaging design for Daysmith coffee began with the idea of infusing wellness and goodness within every day. The better-for-you coffees are packaged in cans with an encouraging spirit through the energizing color systems and iconography inspired by the coffee’s purpose.
“Daysmith puts function front and center, with an appropriately uplifting take on type and benefit-specific iconography that shows how every little choice we make—including the coffee we drink—adds up to make a big impact.”