Best Packaging of 2021 - Mauna Loa Rebrand

Best Packaging of 2021 - Mauna Loa Rebrand

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Mauna Loa

Embarking on a quest to redefine Mauna Loa as a nutritional powerhouse, the venerable 75-year-old Hawaiian macadamia nut brand has unleashed a captivating new identity this year. Teaming up with Moxie Sozo for design, the revamped aesthetic preserves the brand's timeless blue backdrop while weaving in enchanting illustrations spotlighting Hawaiian landmarks. Witness a nod to the majestic Mauna Loa mountain in the refreshed logo, as the brand unveils its bold evolution.