In this article,
Dieline highlights Moxie Sozo’s packaging evolution for the only off-centered premium canned cocktail.
“Variety pack naming is another thing where every brand has already done it,” Bowman added. “So we knew that for Dogfish Head, the focus had to be on restaurant quality. The whole idea is that Dogfish Head canned cocktails are just like what you’d get in a bar. So the name Bar Cart seemed like an obvious choice.”