Brand Strategy and Positioning

Captivate your consumer

Behind every brand you love is a brand strategy built to make you love it.

Great brands appeal to consumers on both intellectual and emotional levels. To do so successfully requires a blend of insightful brand strategy and bold creativity—to know what your audience wants and then to give them more than they could ever imagine.

From packaging design to website development, from traditional advertising to social media, all of our creative work is rooted in brand strategy that turns consumers into fans, and fans into advocates.

Intelligence Behind Creativity

Good creative will grab a consumer’s attention, but the strategy behind that creative can turn making an impression into making a sale. Moxie Sozo offers a full suite of brand strategy services to ensure that your brand stands out. Through robust brand, category, and consumer analysis, we identify gaps in the market and opportunities for success. Then we develop strategies to capitalize on them. The goal is to capture a company’s essence in a way that stimulates the intellect and stirs the soul of the target consumer.

We offer Solutions, not just services

Moxie Sozo’s brand strategy services result in pragmatic business solutions to challenges ranging from launching a new brand, repositioning an existing brand in a crowded market, audience segmentation, or organizing a portfolio of brands or products. We develop relevant, tangible, data-driven solutions through:

  • Brand Positioning
  • Brand Architecture
  • Brand Attributes
  • Brand Voice & Tone
  • Competitive Audits
  • Market Research
  • Brand Naming
  • Product Naming
  • Content Strategy
  • Logo Development
  • Tagline Development
  • Launch Strategy

As a top brand strategy agency in Colorado, Moxie Sozo knows how to develop strategies and creative that boost brand awareness, sales, equity and value, consumer loyalty, and conversions. Let us show you what we can do for you.

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Portfolio

A small selection of our work.

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Brand Strategy and Positioning