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2025 Ad Age Small Design Agency of the Year

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Strategic craft for brands who lead

We partner with visionary clients -- from disruptive startups to global icons -- to bring the brand clarity and strategic intention needed to win, on and off-shelf.

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CAPABILTIES

Where craft meets clarity.

We help your teams sharpen your brand, align your stakeholders, and break through your category—whether you’re launching, evolving, or leading it. Our process isn’t about cookie-cutter answers. It’s about asking the right questions, challenging conventions, and building with purpose for lasting, measurable impact.

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From insight to impact.

INSIGHTS

From insight to impact. The road to victory begins with sharp observation and relevant research, creating essential context for our strategic choices.
 
 

Strategic Positioning & Development

Strategic Positioning & Development

Creative Strategy

A foundation for crafting compelling and consistent brand messages.

Custom AI Services

 

 

 

Insights

From insight to impact.

From insight to impact. The road to victory begins with sharp observation and relevant research, creating essential context for our strategic choices.

  • In-Aisle Retail Ethnography: How do consumers shop your aisle?
  • Competitive Audits: What’s the language of your category vs. opportunity to differentiate?
  • Brand Audits: Is your brand’s execution living up to its promise?
  • Stakeholder Interviews: How do we build a vision and align your organization to it?
  • Consumer Profiles: What drives your customer as a buyer and as a person?
  • Claims Testing: Which combinations of claims and attributes best drive purchase? 

 

 

Insights

From insight to impact.

  • IN-AISLE RETAIL ETHNOGRAPHY
  • COMPETITIVE AUDITS
  • BRAND AUDITS
  • STAKEHOLDER INTERVIEWS
  • CONSUMER PROFILES
  • CLAIMES TESTING

The road to victory begins with sharp observation and relevant research, creating essential context for our strategic choices.

  • In-Aisle Retail Ethnography: How do consumers shop your aisle?
  • Competitive Audits: What’s the language of your category vs. opportunity to differentiate?
  • Brand Audits: Is your brand’s execution living up to its promise?
  • Stakeholder Interviews: How do we build a vision and align your organization to it?
  • Consumer Profiles: What drives your customer as a buyer and as a person?
  • Claims Testing: Which combinations of claims and attributes best drive purchase? 

 

 

Plan a Strategy Workshop

INSIGHTS

From insight to impact.

The road to victory begins with sharp observation and relevant research, creating essential context for our strategic choices.


In-Aisle Retail Ethnography:

How do consumers shop your aisle?

Competitive Audits: 

What’s the language of your category vs. opportunity to differentiate?

Brand Audits

 Is your brand’s execution living up to its promise?

Stakeholder Interviews

How do we build a vision and align your organization to it?

Consumer Profiles:

 What drives your customer as a buyer and as a person?

Claims Testing: 

Which combinations of claims and attributes best drive purchase? 

 

 

 

Strategic Positioning & Development

Clarity for the win.

 Building on our insights, we define and evolve brands toward a clear north star that’s applicable and, dare we say, actually exciting.

  • Brand Positioning: How do you stand out from the competition?
  • Naming: How does your brand create distinction and relevance in an instant?
  • Tagline Development: What’s your calling card to the world?
  • Voice & Tone Development: Are you speaking to your audiences in a way that resonates?
  • Messaging: How can you clearly communicate your brand difference on social, your website, in email, and beyond? 

 

 

 

 

Creative Strategy

Brand to product, seamlessly.

Strategy doesn’t stop with foundational brand thinking. Translating big ideas to consistent, tactical application across your products and presence is where the in-market magic happens.

  • Portfolio Architecture: Do you have a clear structure for why and when your brand’s product designs vary?
  • Creative Territories: How does your positioning translate to your brand’s creative expression?
  • Brand and SKU copywriting: Does your packaging immediately urge shoppers to buy?
  • Social Media Strategy: How does your brand build community and brand love online? 

 

 

 

Custom AI Services

Relevant, lightning-fast insights.

 Leveraging the scale and speed of AI to create specific and actionable customer insights that you can apply today, not 6 months from now.

  • Custom AI Target Personas: A virtual persona that reacts, custom-built to relevant brand insights and data, for a truly dynamic customer profile.
  • Custom AI Focus Groups: Trained on brand-relevant data, virtual focus groups help your team source diverse customer opinions and nuanced insights at scale and speed.

 

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The Moxie team is an absolute pleasure to work with in every aspect. The team is very professional while being fun and personable. We have worked on several creative and website projects that came with MANY asks from us. The team was more than receptive and helpful in the process to ensure our expectations were met. They really are great at understanding a clients' needs and brand ethos, truly and extension of the team which is as good as it gets from a partner.

 
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