BHAG
“Big Hairy Audacious Goal” – A brand goal that is inspiring, possible (but not easy), within the brand strategy, consistent with company character.
Example
JFK's BHAG – This nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth.
“Big Hairy Audacious Goal” – A brand goal that is inspiring, possible (but not easy), within the brand strategy, consistent with company character.
Example
JFK's BHAG – This nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth.