Dictionary of Brand

Exact Match

A setting within a search engine, like Google or Bing, that shows only the result for the exact keyword searched and only a few very close variations. This use of variants is a new inclusion. It now ignores function words (ie. to, in, for, but) when excluding those words does not change the meaning of the search, add function words if they were left out in a search, and change them if not the correct word all using software that recognizes these small changes.  Exact match now also reorders words to increase relevant results.