ROAS (Return on Ad Spend)
The revenue generated for a company by a campaign compared to the amount of money spent on actually running the campaign. This can be expressed as a ratio or just a dollar number. This metric calculation can be used to calculate efficacy for the ad campaign, and help inform what advertisements are reaching the target market and which are not.
The revenue generated for a company by a campaign compared to the amount of money spent on actually running the campaign. This can be expressed as a ratio or just a dollar number. This metric calculation can be used to calculate efficacy for the ad campaign, and help inform what advertisements are reaching the target market and which are not.