Strategy
The brand’s plan for marketing and consumer communication. The strategy includes target audience, competitive considerations, industry trends, core values, as well as the mission and goals of the brand. A good brand strategy that is uniformly implemented and well researched will maximize the brand value and company profits and serve as the backbone for all creative work.
The brand’s plan for marketing and consumer communication. The strategy includes target audience, competitive considerations, industry trends, core values, as well as the mission and goals of the brand. A good brand strategy that is uniformly implemented and well researched will maximize the brand value and company profits and serve as the backbone for all creative work.