Organic Valley
When Organic Valley partnered with Moxie Sozo to reimagine their packaging, the goal was clear: honor the brand’s farmer-owned roots while appealing to a new generation of shoppers. The result? A vibrant illustrated design that balances nostalgia with modern appeal, highlighting happy animals and serene pastures. This refreshed approach resonated deeply with consumers, driving a 10% sales increase within six months of its launch. With its focus on transparency and authenticity, the redesign not only captured hearts on the shelves but also reaffirmed Organic Valley’s commitment to quality, sustainability, and supporting family farms.
Discover the full Designalytics Report, highlighting the remarkable business impact of design in 2024. (With 25 years of agency experience, we’ve always understood design’s profound impact—now, with this report, we’re letting the data help do the talking!)
