Kindling Snacks
From building a pancake empire that dethroned Eggo's 70% market dominance to launching a pretzel revolution inspired by his wife's "feisty fox" mantra—our client Cameron Smith knows how to disrupt billion-dollar food categories. In this recent Forbes interview, Smith opens up about his journey as Kodiak Cakes co-founder, revealing the unconventional strategies that transformed a $1 million startup into a major acquisition, and why he believes his new venture Kindling Snacks will do the same for the stale pretzel market. If you've ever wondered how to build a brand community so loyal they'll defend you on social media like family, or how to navigate the brutal world of retail buyers while staying profitable, Smith's battle-tested insights are pure gold for any entrepreneur ready to shake up the CPG space.
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