Ad Club: Gold - City of Seaside x Moxie Sozo

Gold for Seaside — and the Work Behind It

Author
Moxie Sozo
Date
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Ad Club Colorado's "The Fifty" recognizes the 50 best ideas born or nurtured in the state — and our work with the City of Seaside just took gold.

 

Seaside has always had personality, but it needed a visual identity that could keep up with it. When the City of Seaside came to us, their brand lacked energy and their website felt static, missing a real opportunity to engage visitors and drive tourism. We evolved the identity with a bolder color palette, more expressive typography, and new graphic elements that brought texture and motion to every touchpoint, all while staying true to the spirit of what Seaside already was. The result is a vibrant, reimagined brand and website that finally matches the community it represents. We're proud to see it recognized by Ad Club Colorado as one of the 50 best ideas in the state.