How We Helped SunRice Protein+ Break the Sameness of the RTH Aisle

Food For Thought: SunRice Protein+

Ready-to-heat rice had a sameness problem.
We saw an opportunity with SunRice Protein+.

We set out to bring something fresh to a pretty predictable category—and build a packaging system that could disrupt the dated aisle and drive awareness of SunRice’s RTH products.

We started with an in-depth competitive audit, followed by a Creative Territory Workshop that shaped the creative concept development. From there, we landed on a system built to make Protein+ impossible to overlook.

A fresh take, coming right up. ↓↓↓

See it here.