A look at the documentaries shaping how experts view packaging.
What documentary changed the way you think about packaging?
That's the question Andrew Kaplan explored in his latest Packaging Digest article, "13 Packaging Documentaries That Tell the Hard Truth."
When Andrew reached out to our CEO/Managing Partner, Derek Springston, his answer wasn't your typical design documentary pick. It was Most Expensivest with 2 Chainz.
Why?
Because when money is no object, packaging becomes the product. The hand-painted decanters, crystal-covered vessels, $100K bottles of water… it's a fascinating look at how craftsmanship, perceived value, status, and storytelling drive consumer behavior.
The. Theater. Of. Packaging.
What's your pick? Drop it in the comments — we're building a watch list. And if you want to see what the other 12 documentaries say about our industry, the link is below.
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