Organic Valley: Protein Plus™: Real Protein, Really Organic

How Moxie Sozo helped Organic Valley stand out in a crowded high-protein aisle

The high-protein milk aisle is packed, and plenty of shoppers assume the big names are organic. They aren’t. Organic Valley’s Protein Plus™ is: organic, pasture-raised and ultra-filtered, with 50% more protein and 50% less sugar. Our job was to make that impossible to miss. While competitors lean on bold, clinical, sports-nutrition graphics, we went the other way with quiet confidence. A deep green field frames the Organic Valley logo, “Pasture-Raised” arches overhead, custom Protein Plus type gives the line its own voice, and the protein and sugar claims sit front and center. Along the bottom, a cow in rolling pasture reminds shoppers where the protein comes from.

Protein Plus launched in March 2026 at Target, Publix, Harris Teeter, Sprouts and Whole Foods (BevNET, 3/11/26). Now shoppers can grab 13g of protein per serving and half the sugar of regular milk, in a high-protein option that’s finally organic.