How we helped Ajinomoto bring a more vibrant, modern perspective to frozen ramen.
The frozen ramen aisle was stuck in the past: sodium-laden, dumpling-heavy, playing it safe. Ajinomoto Foods North America, saw an opportunity to change the appetite for frozen ramen, tasking Moxie Sozo with reimagining the category for a new generation of shoppers: vibrant, umami-forward, and unmistakably modern.
Bold color, hunger-inducing photography, and Japanese-inspired typography turned three bowls into a ramen lineup designed to demand a second look. And it’s now available at Whole Foods Market nationwide.
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