With the new year kicking off, it’s not just time to set personal goals—it’s the perfect moment to level up how you approach your brand’s social media. Managing
Moxie Sozo’s social media accounts and collaborating with our clients’ social media managers and founders has given me firsthand insight into how overwhelming those endless to-do lists and sky-high resolutions can feel.
Drawing on nearly 15 years of experience in the social media world, I’ve put together a handful of practical tips to help you (and your accounts) not just keep up but stand out in 2025. This is the year to scroll smarter and succeed bigger. No fluff, no overwhelm—just simple, actionable habits you can actually stick to.
Intentional Scrolling
If you’re running a business or a brand, you probably don’t have the luxury of endless hours to scroll. (And let’s be real: even if you did, it wouldn’t be the best use of your time!) I always recommend setting specific times on your calendar for intentional engagement. Use these blocks for community management—responding to comments, liking posts, and connecting with your audience. No more aimless scrolling; your time is too valuable for that.
Feed Curation
Here’s your permission slip to unfollow accounts that don’t serve you or your brand’s goals. Seriously, it’s okay!
Starting over can feel daunting, but sometimes it’s the best move for your brand. Whether it’s unfollowing accounts that no longer align with your goals or rethinking your content strategy, a fresh start can help refocus your vision and elevate your social media presence. Curating a feed that truly inspires—filled with accounts that spark creativity, provide valuable insights, and align with your brand’s mission—can breathe new life into your content.
Letting go of what doesn’t serve you clears the path for more intentional growth, ensuring your brand stays aligned with its purpose and thrives in the social space.
This one’s a game-changer: focus on engagement, not just consuming content. Comment thoughtfully, respond to DMs, share posts that resonate with your audience. Authentic interactions build relationships, which are way more valuable than another hour of passive scrolling. Remember, your audience wants connection, and meaningful interactions are where the magic happens.
Digital Detoxing
I know, I know—taking a break from screens sounds impossible when social media is your job. But hear me out: if you schedule time for intentional engagement, you can absolutely carve out screen-free moments for yourself. Whether it’s “Screen-Free Sundays” or just a few hours each week, giving your brain a break will keep you refreshed and creative. And don’t worry—your audience isn’t going to forget about you if you step away for a bit.
Algorithm Awareness
Ah, the ever-changing algorithms. If you feel like you can’t keep up, you’re not alone! Here’s my advice: pick your top social platforms and commit to staying informed. Follow a trusted expert, sign up for a newsletter, or join a community of social media pros. Understanding how algorithms work—and how to use them to your advantage—will set you up for success without the stress.
Authentic Posting
Welcome to 2025, where authenticity is in! People crave real connections, so it’s time to move away from the overly polished, hyper-curated aesthetic. Show up as your brand’s true self by sharing behind-the-scenes moments, heartfelt stories, and content that feels relatable. Consider what grabs your attention when you’re scrolling—then channel those attention grabbing elements into your posts. Your followers will love the realness you bring to the table!
Think of these tips as your starting guide for building a healthier and more intentional relationship with social media this year. Pick the ones that feel right for you, take it step by step, and stick with it. By the time 2025 wraps up, you’ll see how much smoother, more intentional, and rewarding your social media journey has become. Let’s make this year the one where it all clicks.
