Portfolio
Client

Bula


Project

Branding, Product Catalog & Truck Wrap

Snow sports accessory manufacturer Bula is globally recognized as a premier hat manufacturer, with a huge following in Sweden and Norway where everyone was “naked without their Bula” hats. Moxie Sozo was charged with synonymizing the Bula name with a fashion statement, seeing as the apparel company was delving further into summer wear and was no longer interested in being strictly recognized for winter sports gear. Bula retained Moxie Sozo to assist with a myriad of design initiatives, including: packaging, retail, truck wraps, website, and workbook. The overall look and feel has depicted free-spirited youth who are creating and abiding by their own rules and wearing Bula apré ski in lieu o the quintessential sports action shot. Bula has already received positive feedback for Moxie Sozo’s contribution to the brand’s reinvention, and persists as we continue with Bula’s creative initiatives.

Deliverables & Services
  • brand positioning
  • catalogs
  • competitive audit
  • illustration
  • location scouting
  • model casting
  • packaging
  • photography
  • research & strategy
  • truck wrap
  • video production
  • voice & tone
Bula Catalog
Bula Catalog
Bula Catalog
Bula Catalog
Bula Catalog
Bula Catalog
Bula Catalog
Bula Catalog
Bula Catalog
Bula Catalog