Portfolio
Client

Hyland's


Project

Hyland's Ad Campaign

Hyland’s is world-renowned for its homeopathic solutions to any and all physical ailments. The company primarily targets female consumers, specifically those with children and families to care for. Moxie Sozo’s challenge was to create a print advertising campaign that would identify with moms of early school-aged children who are most exposed to germs. Hyland’s identified three core “Mom Personas,” and created a campaign that spoke to those consumers. The result was a unique campaign that celebrates moms as Action Heroes who cannot be slowed down by cough and cold symptoms.

Deliverables & Services
  • advertising
  • animation
  • brand positioning
  • collateral
  • media placement
  • packaging
  • research & strategy
  • social media
  • trade show booth
  • video production
  • voice & tone
  • website design
Hyland's Ad Campaign Hero Image
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign
Hylands Defend Ad Campaign