Portfolio
Client

Mountain High Ski Resort


Project

Seasonal Ad Campaign

Mountain High Ski Resort is one of the Top 5 resorts in California. In 2009, Mountain High hired Moxie Sozo to develop a distinct personality for the brand that would appeal to the Los Angeles teen and young-adult demographic. The simple goal: More skier and snowboarder visits. Working within a short timeframe, the agency created a broad-reaching campaign that blanketed the Los Angeles market with print, online, billboard and bus shelter ads. The biggest challenge: simultaneously directing three photo shoots, of three celebrities, in three different locations. The resulting campaign was the most successful in the history of the resort.

Deliverables & Services
  • advertising
  • collateral
  • competitive audit
  • direct mail
  • outdoor signage
  • photography
  • promotional strategy
Seasonal Ad Campaign Hero Image
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign
Mountain High Ski Resort Ad Campaign