Portfolio
Client

Outside's Go


Project

Website Concepts

The quintessential publication for the cosmopolitan adventure-seeking man, Outside’s Go website plays a vital role in keeping its audience engaged with the brand. Moxie Sozo worked with Outside to generate potential evolutions for their website, reflecting the jet-setting lifestyle of the publication’s target consumer. Leveraging insights from research, Moxie Sozo focused the redesign on sophistication and masculinity while remaining approachable and functional. The evocative result incorporated a new navigational system, a travel resource directory and several other features that encouraged visitors to spend more time exploring the site. The project remains an important case study and is representative of the agency’s research-backed design solutions.

Deliverables & Services
  • brand positioning
  • competitive audit
  • research & strategy
  • voice & tone
  • website design
Outside Go Website Concepts
Outside Go Website Concepts
Outside Go Website Concepts
Outside Go Website Concepts
Outside Go Website Concepts
Outside Go Website Concepts
Outside Go Website Concepts
Outside Go Website Concepts
Outside Go Website Concepts
Outside Go Website Concepts