Portfolio
Client

Probar Fruition


Project

Fruition Branding & Packaging

Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.

Deliverables & Services
  • brand identity
  • brand positioning
  • collateral
  • competitive audit
  • illustration
  • packaging
  • research & strategy
  • retail systems
  • trade show booth
  • voice & tone
  • website design
Probar Fruition Packaging
Probar Fruition Packaging
Probar Fruition Packaging
Probar Fruition Packaging
Probar Fruition Packaging
Probar Fruition Packaging
Probar Fruition Packaging
Probar Fruition Packaging
Probar Fruition Packaging
Probar Fruition Packaging