Rock & Ice Magazine
Creative Direction & Editorial Design
Rock and Ice enjoys one of the largest circulations of any climbing publication in the world. Traditionally the magazine targeted rock climbers and mountaineers, but a younger demographic which was more interested in bouldering and gym climbing, made it necessary to revamp the publication. The magazine sought to appeal to new readers through increased visual appeal and updated editorial content, while maintaining its brand identity with the established audience. Moxie Sozo worked closely with the publisher to redesign and art direct this over-sized monthly. The agency balanced beautiful photography, illustration and text to create a potent magazine that readers liked to collect. While several climbing publications have folded over the past few years, Rock and Ice continues to be a leader within the industry.
Deliverables & Services
- asset management
- editorial design