Portfolio
Client

Vasque


Project

Website Concepts

Vasque has emerged as one of the most beloved footwear brands in the outdoor sports industry. Every shoe is designed to endure the most extreme conditions and meet the specific demands of the various athletes who use them. With more than 40 years of experience producing high-quality, functional footwear, the company has become a trusted companion to generations of hikers and backpackers. However, footwear trends are changing. Faced with declining sales and shrinking market share, Vasque worked with Moxie Sozo and another agency to explore potential evolutions for the brand. Shown here are several of the various concepts developed by Moxie Sozo that modernize the company, while maintaining its authenticity and heritage equity.

Deliverables & Services
  • brand positioning
  • research & strategy
  • voice & tone
  • website design
Vasque Website Concepts
Vasque Website Concepts
Vasque Website Concepts
Vasque Website Concepts
Vasque Website Concepts
Vasque Website Concepts
Vasque Website Concepts
Vasque Website Concepts
Vasque Website Concepts
Vasque Website Concepts