Portfolio
Client

Wilde & Greene


Project

Branding & Website

Moxie Sozo frequently works with start-up businesses, seeking to break into a competitive marketplace. Many of these ventures succeed and flourish, while others fail to secure funding and disappear almost overnight. Wilde & Greene was one of those companies. Borne on the promise of featuring upscale, eco-friendly and recycled products, Wilde & Greene sought to become a key player in the rapidly growing ‘earth-friendly’ market category. They needed a website that would differentiate them from the myriad of other eco-boutiques. Moxie Sozo gained key consumer insights by working with focus groups and conducting extensive interviews before embarking on the brand-development process. The final website was very well received at the consumer level, but the company failed to secure additional investment before the concept could gain traction.

Deliverables & Services
  • animation
  • brand identity
  • brand naming
  • brand positioning
  • competitive audit
  • illustration
  • promotional strategy
  • research & strategy
  • voice & tone
  • website design
  • website development
Wilde and Green Website
Wilde and Green Website
Wilde and Green Website
Wilde and Green Website
Wilde and Green Website
Wilde and Green Website
Wilde and Green Website
Wilde and Green Website
Wilde and Green Website
Wilde and Green Website