Who Are We? Your Branding Experts.
Make Art Work
Art captivates the senses.
Humans respond to art in powerful ways. It makes us feel curious, connected, inspired, entertained, excited, motivated, moved, and understood. It is loved, shared, memorable, and valuable. In other words, art is everything a brand aspires to be.
Capabilities
Moxie Sozo harnesses the power of art in branding, informed by data and driven by insight, to create unconventional brands for clients of all sizes, categories, and aspirations. It’s helped us to create beloved brands and passionate brand fanatics around the globe.
Brand Strategy
- Insight Gathering
- Brand Positioning
- Brand Articulation
- Brand Platform Development
- Voice & Tone
- Messaging Strategy
- Brand Story
- Naming
- Tagline Development
- Mentorships
Brand Development
- Brand Identity
- Packaging
- Copywriting
- Illustration
- Motion Design
- Interactive
- Website Design
- Website Development
Brand Extension
- Marketing Collateral
- Experiential Branding
- Campaign Concepts
- Content Development
Make Art Work
Our Approach
Every project is different, but our methodology remains the same.
From brand development to packaging design and even website development, we’ve found the following approach leads to the most consistently inspiring outcomes.
Understand.
We begin with a shared understanding of the team, project, goals, and constraints.
Explore
We think expansively before thinking critically to uncover fresh insights and opportunities.
Create.
We translate inspiration into ideation, narrowing in on the most exciting conceptual territories.
Optimize.
We focus and refine the best concept, taking it through finalization.
Deploy.
We produce, develop, and implement that concept across the right brand touchpoints.
Assess.
We revisit project goals and performance, looking for further opportunities to refine and improve.