Rustic River Packaging

Packaging for a bourbon with classic roots, but a modern audience.

Crafted for the explorers.

SOLUTION

Bourbon drinkers, are you up for an adventure?

Then Rustic River might be just the bourbon whiskey for you—this is a rich, smooth spirit bottled at the tenth oldest distillery in Kentucky, and it isn’t trying to be anything else. Add that’s why we expertly crafted Rustic River to fit in perfectly with the major players while still standing out as a new journey for those bold enough to try it.

RESULTS

The brand was picked up as an exclusive offering at Whole Foods.