— Brand Strategy & Positioning

Single Serving + Fine Wine: Moxie Sozo Proves It Can Be Done with Wander + Ivy

Share This Post
  • Facebook
  • Twitter
  • Pinterest
  • Reddit

Share This Post
  • Facebook
  • Twitter
  • Pinterest
  • Reddit
wanderandivy

In this article, the team at Moxie Sozo explains their careful decisions behind the challenge of building, positioning, and shaping a single serve fine wine brand.

It’s never a fun discovery when you go to open a bottle of wine you uncorked a couple of days prior only to find it’s oxidized and turned bad. For people who share a bottle with a friend or significant other, polishing off 750 milliliters isn’t too troublesome. For some ambitious wine drinkers, it might not be too difficult either. But for people who crave a single glass of freshly opened wine to relax at the end of the day—without having to worry about the time limit of an open bottle—smaller packs are best, but quality is hard to come by.