In this article, we discuss Moxie Sozo’s creative collaboration with Madrinas Coffee. Unlike most other gamer coffee brands, Madrinas’ new branding doesn’t focus on wizards, aliens, robots, and other familiar gaming tropes. Instead, the new labels make the flavors player one.
“I’ve always been a big believer in designing for a purpose,” Taylor adds. “Something might look cool, but what’s the meaning behind it? Why were all these individual elements used, and what was the inspiration behind them? Do they connect to the overall theme or message of the piece? Moxie took the time to research every detail of our brand, products, and flavors, and it showed up in the work they produced.”