Brand Architecture Strategy & Development
There is strength in organization.
Brand architecture represents how your brands are related to (and differentiate from) one another.
Brand architecture defines how each of the brands in your portfolio is related. Good brand architecture goes beyond organization to leverage the equity of each brand to create a stronger, more effective whole. More than that, it articulates how each brand supports or cannibalizes the next, and how best to maximize return on marketing investment across your entire portfolio.
Moxie Sozo creates brand architecture options that align with both business and brand-specific strategic requirements to maximize brand equity creation, market activation, and long-term market share for brands of all shapes, sizes, and industries.
Whether you’ve just begun to expand your portfolio or need help making sense of your already diverse offerings, Moxie Sozo can help you do it. Let’s talk!