Organic Valley

Beverage
Dairy/Non-Dairy
PROJECT
Rebrand
More Info

Credits

  • Account Management Meg Quinlan, Gressa Rowland, Savannah Phillips
  • Creative Direction Derek Springston, Nate Dyer
  • Design Derek Springston, Silvia Skinner, Nate Dyer, Sophie Bailey, Qian Liu, Lexi Branon, Rem Lindenau
  • Illustration Qian Liu, Nate Dyer
  • Photography Tyler Beckwith, Leslie Salonen, Sophie Bailey

A family cooperative since 1988, Organic Valley sought a packaging rebrand that served today's consumer while communicating its mission to serve small organic family farms. From market research to packaging design across its expansive product portfolio, Moxie Sozo partnered with Organic Valley to bring their brand values to life on-shelf.  

  • 5% Growth Since Launch Overall Sales (2023)
  • Product of the Year Flavored Creamers (2023)

Credits

  • Account Management Meg Quinlan, Gressa Rowland, Savannah Phillips
  • Creative Direction Derek Springston, Nate Dyer
  • Design Derek Springston, Silvia Skinner, Nate Dyer, Sophie Bailey, Qian Liu, Lexi Branon, Rem Lindenau
  • Illustration Qian Liu, Nate Dyer
  • Photography Tyler Beckwith, Leslie Salonen, Sophie Bailey
OrganicValley

The team at Moxie Sozo has truly become an extension of our internal team as we work together to conquer a packaging evolution for our brand. They never blink at our unique challenges.”

OrganicValley
Chief Brand Officer