How a bold new identity is redefining greenhouse-grown produce at a national scale
In a category dominated by sameness, standing out requires more than just being fresh—it requires being bold.
Moxie Sozo's partnership with BrightFarms just earned our client and our agency GOLD at Ad Club Colorado's "The FIFTY" Awards.
BrightFarms unveiled a bold rebrand that brings clarity and confidence to the greenhouse-grown produce aisle. The new identity uses brighter colors, simplified product names, and clear messaging to help shoppers instantly recognize the pesticide-free, greenhouse-grown greens. A fresh photoshoot highlights the updated packaging with statements like “Salad Done Bright” and “Guaranteed Fresh,” underscoring the brand’s promise of freshness and flavor. With greenhouse-grown salad sales rising over 30% year-over-year and three new facilities now serving two-thirds of the U.S., BrightFarms is redefining what local, sustainable freshness looks like on a national scale.
The results speak for themselves: on shelf, in sales, and now, on stage.
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