Funky Buddha’s Colorful and Quirky Redesign Leads to Sunny Sales Numbers
Our team at Moxie Sozo loved working with Funky Buddha on its redesign, and we’re so happy that it has just received a Designalytics Effectiveness Award! These awards are entirely data-driven—they are based on quantitative design performance measured through consumer testing as well as in-market sales results. In other words, this award celebrates designs that not only look good but actually help drive brand growth.
Discover more in this Designalytics article about how, within six months of the redesign's launch, the brand experienced a remarkable 6.7% growth in sales compared to the same period the previous year. This substantial performance surpassed a category that witnessed an 8.5% decrease during that timeframe.