Mama Bird: Brand Identity and Packaging Design
Moxie Sozo earned a Silver Award in the Design category at the One Club 2025 Denver Awards for our work on Mama Bird's brand identity and packaging design. Mama Bird came to us at a pivotal moment. Originally launched as Best Nest Wellness with limited DTC traction, the brand needed a stronger, clearer expression of what truly set it apart: a brain-first approach to prenatal nutrition developed by founder Dr. Mika Gupta, an award-winning neurologist and mother who saw a gap in the category.
Our team helped transform that vision into a brand that speaks directly to expectant parents with both heart and scientific authority. Bold color choices, modern typography, and an information-forward design system became the backbone of a new identity built for trust, education, and standout shelf presence.
The result? A brand that rises above the noise with clarity, warmth, and conviction and now industry recognition to match.
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