New Look, Same Freshness: BrightFarms Launches Colorful New Identity for a Growing Category

BrightFarms

BrightFarms, with the help of Moxie Sozo, just unveiled a bold rebrand featuring brighter colors, clearer messaging, and simplified product names, making it easier for shoppers to spot their pesticide-free, greenhouse-grown greens. With new taglines like “Salad Done Bright” and callouts like “Guaranteed Fresh,” the refresh comes as the greenhouse category grows over 30% year-over-year. Backed by three new facilities serving two-thirds of the U.S., BrightFarms is doubling down on freshness, sustainability, and shelf appeal.

Read more about BrightFarm's fresh look and fresh perspective on AndNowUKnow.