Shelf Success: Ajinomoto's Frozen Ramen Debuts at Whole Foods

Three restaurant-inspired ramen varieties bring more than a century of Japanese culinary expertise to the frozen aisle.

Ramen isn't typically what comes to mind when you think of the frozen aisle.

That's exactly what makes this launch interesting.

Our client, Ajinomoto Foods, is bringing a new line of frozen ramen to Whole Foods. stores nationwide, proving convenience and authenticity don't have to be at odds. Inspired by traditional Japanese recipes, the lineup features Tonkotsu Pork, Shoyu Chicken, and Miso Vegetable varieties designed to deliver the kind of depth and flavor usually reserved for a restaurant bowl.

We're proud to have partnered on bringing these products to market and excited to see a category staple reimagined for today's consumer—one who expects quality, convenience, and culture in the same package.