A few things have remained consistent throughout my time as a creative at
Moxie Sozo: our commitment to high-quality creative, regardless of the form or application, and the value we place on custom illustration.
Frequently we partner with startups who rely on the packaging as the sole point of brand/consumer interaction. This is not ideal as it leaves a lot of work for the packaging on shelf, but
it can also present an opportunity to flex your creative muscle. When relying on packaging to grab attention, communicate your product’s reasons-to-believe (
RTBs), and tell a captivating story all in about
five seconds, illustration is an extremely valuable tool.
I love packaging. It is more than just a protective shell; it's a conduit for communication.
Custom illustration adds an extra dimension to this communication, infusing packaging with personality and charm.
Unlike generic designs, custom illustrations are tailored to reflect the essence of the brand, its values, and its narrative. Every stroke of the illustrator's pen becomes a brushstroke in the brand's visual story, creating a unique visual language that sets it apart from competitors.
One of the most significant advantages of custom illustration lies in its ability to evoke emotions and stir memories. Human beings are visual creatures, instinctively drawn to images that resonate with their experiences and aspirations. A well-crafted illustration has the power to elicit nostalgia, joy, or curiosity, forging an emotional connection between the consumer and the product. Whether it's a whimsical scene that sparks childhood memories or a sophisticated motif that exudes luxury, custom illustration has the uncanny ability to leave a lasting impression on the minds of consumers.
I believe that custom illustrations provide the best platform for storytelling. In a world inundated with advertising messages, storytelling has emerged as a powerful tool for engaging audiences and building brand loyalty. Custom illustrations have the inherent ability to convey narratives in a concise yet compelling manner. From depicting the origin of ingredients to showcasing the brand's journey, illustrations can weave intricate tales that captivate consumers and invite them to be part of the brand's narrative.
In today's environmentally-conscious world, custom illustration also has the potential to convey a brand's commitment to sustainability and eco-friendliness. Illustrated packaging designs that incorporate elements of nature or promote eco-friendly practices can resonate with consumers who prioritize environmental responsibility. By aligning visual aesthetics with environmental values, brands can cultivate a sense of trust and authenticity.
I will always view Illustration as a powerful tool that can elevate packaging from functional to fantastical and will certainly advocate for its inclusion with every project I am a part of. By infusing packaging with personality, emotion, and narrative, custom illustration creates memorable brand experiences that resonate with consumers on a deeper level. From evoking emotions to conveying stories and promoting sustainability, the possibilities of custom illustration on packaging are as boundless as the imagination itself. In a world where attention is a scarce commodity, custom illustration stands out as a beacon of creativity, drawing consumers closer to the brands they love.
