Designalytics names FitJoy a Effectiveness Award Winner

FitJoy’s Redesign Brightens Up the Pretzel Shelf—and its Own Bottom Line



Gotta admit: this bling looks good on us! 

We’re honored to have worked on the redesign for FitJoy, a winner of this year’s Designalytics Effectiveness Awards. Given annually, these are the only design awards driven by *results*—quantitative performance measured through consumer testing and in-market sales results. 

Hundreds of package designs were considered this year, and we’re proud to have been one of the handful of agencies to win. Click the link to read the story about our FitJoy redesign and how, in the six months following the new design's launch, FitJoy's Sales grew 57% compared to the same period in the previous year!