Moxie Sozo is thrilled to expand its service offerings into campaign development with the recent hiring of Rob Hofferman as VP Managing Director. This exciting addition follows the hiring of Group Creative Director Anne Vaschetto.
For over 25 years, Moxie Sozo has been creating award-winning identity and packaging for brands like Organic Valley, TaylorMade Golf, and Sam Adams. We believe that every great design tells a compelling story, and our work has helped build authentic connections between brands and their consumers. With a strong foundation in brand strategy, identity, packaging, and websites, we’re primed for even greater success.
Now, in our continued effort to build brands that resonate beyond the shelf, Moxie Sozo is expanding into advertising campaign strategy and communications.
“Rob Hofferman’s experience uniquely positions us to elevate brand awareness for our clients through more expansive consumer campaigns,” said Derek Springston, CEO at Moxie Sozo.
The hiring of Anne Vaschetto in June also strengthened our creative capabilities, allowing us to further elevate the world-class strategy and execution we provide to both existing and new clients.
These two key hires reflect our confidence in Moxie Sozo’s future and our commitment to delivering the highest level of work for our clients for years to come.
About Rob
Hofferman's account management career spans industries like consumer electronics, beverages, CPG, and agriculture in which he's won multiple awards such as Lions, Effies and Addys. Starting his career in New York City at agencies KoreyKay, BBDO and GREY on accounts that ranged from the MTA to Pepsi and Canon, Hofferman and his family moved to Boulder in 2010. There, he co-founded the agency Grenadier (SunnyD, Winter Park Ski Resort, Suerte Tequila), then went to CP+B (Kraft, Lays and Hersheys), on to Human Design (Land O'Lakes, Purina, JanSport) and now Moxie Sozo.
From the CEO
Rob will lead the team to build powerful relationships with our clients and drive and sustain sales growth. Because in the end, people don’t just buy brands, they buy into brands - brands they connect with on not just a rational level, but more importantly, an emotional one.
-Derek Springston
