Samuel Adams Wicked Packaging

BEVERAGE
Beer
PROJECT
New Product Line
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Samuel Adams Wicked Packaging

BEVERAGE
Beer
PROJECT
New Product Line
More Info

Credits

  • Client Boston Beer Company
  • Account Management Mike Bowman, Claire A'hearn
  • Creative Direction Derek Springston, Nate Dyer
  • Design Nate Dyer, Qian Liu
  • Illustration Nate Dyer, Qian Liu

Put Sam Adams on the Hazy map.

Sam Adams Wicked offered a bold, Bostonian take on the hazy IPA craze. There was just one problem: the Sam Adams identity needed a hot new look to fit in with the hot new trend. The Boston Beer Company approached us with a simple request: give the Sam Adams Wicked line the personality it deserves—one reflective of the “wicked” nature of the liquid inside.

  • Named Official Beer of the Red Sox (2022)
  • Expanded Line to 5 New SKUs (2022)
  • Nationally Launched Super Bowl (2021)

Credits

  • Client Boston Beer Company
  • Account Management Mike Bowman, Claire A'hearn
  • Creative Direction Derek Springston, Nate Dyer
  • Design Nate Dyer, Qian Liu
  • Illustration Nate Dyer, Qian Liu
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Amazing work came through our collaboration, it was excellent. From the quick wins to some of the tougher projects, I always felt supported by Moxie Sozo, knowing you will help us deliver great work.

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Creative Director of Innovation (former)